Author Archives: Lew Rakowsky

Lew Rakowsky

Lew Rakowsky is an accomplished creative professional with a passion for great design work. Through a collaborative approach, Lew helps his clients effectively navigate the challenging intersection where business meets design and marketing meets communication.

An identity unveiled

The European Football Championships will be held in central and eastern Europe for the first time in 2010. Does the logo live up to all the expectations?
Posted in Culture | Tagged , , | 1 Comment

Warming up to green

Last month at the Make/Think: AIGA Design Conference in Memphis, AIGA unveiled The Living Principles for Design which “weaves together environmental protection, social equity, and economic health” into a new sustainability framework. So, why was I not jumping for joy?
Posted in Design | Tagged , , | Leave a comment

If the hat fits, wear it

My friend lamented that people don’t wear enough hats. What he was really talking about was the roles we wear at work.
Posted in Career | Tagged , , | 1 Comment

Making the cut—part 3

My interview with Sarah Weissman concludes with a conversation about how she transitioned from a fast-paced daily newspaper to a glossy monthly magazine, and what she learned in the process.
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Making the cut—part 2

My interview with Sarah Weissman, former photo editor at the New York Times, continues with a conversation about photography and storytelling.
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Making the cut—part 1

Sarah Weissman had an interest in the news from a very early age. Eventually, it lead her to a fascinating career in print journalism.
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Take my network … please

For those taking the plunge into the professional networking pool, nothing can be more daunting than navigating social media. Nevertheless, with a few basic guiding principles, these sites can be powerful tools.
Posted in Career | Tagged , , | Leave a comment
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