I’m consumed with the fact that I’m living a memory… the kind of memory that’s accompanied by Diana camera-style fuzzy lighting, sappy music and slow motion.
I can already see it. What a strange feeling to be looking back on my life while I’m living it. But I can’t help it. I know that at this very moment, as I sit and type, I’m living one of the strongest memories I will ever have. The kind of memory that will flood my thoughts when I drop my son off at kindergarten, take pictures of him standing next to his prom date, and watch him raise his children (hopefully). I’m currently soaking up the last week of my maternity leave, watching this amazing little person unfold in front of me (well, sleep in my lap to be exact).
It’s common knowledge that advertising is based on two things: identifying need and appealing to emotion. Boy, I can’t help but think that if some baby product advertiser could tap into what I’m currently feeling in an authentic way, they’d have me hook, line and sinker. I’m too vulnerable to discern if I really need organic wet wipes or the newest baby sign language DVD. If I could be shown that they really understand this “living a memory” feeling, I’d probably buy it. Thankfully for my pocketbook, I haven’t come across much advertising that really appeals to me.
Why is it so hard to produce “authentic” advertising? Is it the concept? Is it finding the right talent? Is it the fact that many of the people making the commercials have never experienced what they’re trying to convey? If I ever have the chance to work on the Pampers campaign, I would remember and use this feeling—this feeling of living in the midst of a memory.
Living a memory
I’m consumed with the fact that I’m living a memory… the kind of memory that’s accompanied by Diana camera-style fuzzy lighting, sappy music and slow motion.
I can already see it. What a strange feeling to be looking back on my life while I’m living it. But I can’t help it. I know that at this very moment, as I sit and type, I’m living one of the strongest memories I will ever have. The kind of memory that will flood my thoughts when I drop my son off at kindergarten, take pictures of him standing next to his prom date, and watch him raise his children (hopefully). I’m currently soaking up the last week of my maternity leave, watching this amazing little person unfold in front of me (well, sleep in my lap to be exact).
It’s common knowledge that advertising is based on two things: identifying need and appealing to emotion. Boy, I can’t help but think that if some baby product advertiser could tap into what I’m currently feeling in an authentic way, they’d have me hook, line and sinker. I’m too vulnerable to discern if I really need organic wet wipes or the newest baby sign language DVD. If I could be shown that they really understand this “living a memory” feeling, I’d probably buy it. Thankfully for my pocketbook, I haven’t come across much advertising that really appeals to me.
Why is it so hard to produce “authentic” advertising? Is it the concept? Is it finding the right talent? Is it the fact that many of the people making the commercials have never experienced what they’re trying to convey? If I ever have the chance to work on the Pampers campaign, I would remember and use this feeling—this feeling of living in the midst of a memory.