Be the tofu

Let’s begin by noting: you needn’t be vegan nor lactose-intolerant to read this.  However, all you doubters and critics, those who claim tofu is tasteless, possibly even a bane to culinary pleasure (yes, you), please set aside your prejudices for a moment.

Because this is my advice for career satisfaction and success: Be the tofu.

It’s always been true, perhaps no more so than today, when clients are questioning the value of creative professionals whose task it is to brand, clarify, connect. Now is the time to be the tofu. By that I mean, it’s not necessary to be the star of every project you undertake. You can be the supportive team player—or both at different points—and find fulfillment in either role.

Dedicated carnivores, consider this: tofu—that smooth and creamy amalgam of soybeans,  less appetizingly called “bean curd”—is:

1. not bland, but versatile; not boring, but adaptable;
2. able to take the lead or to work well with others (even allows its fellow ingredients to shine);
3. rich in protein, low in fat—a genuine case of substance over style.

So, forget the beef, be the tofu. For inspiration, here’s an easy recipe:

Baked BBQ Tofu
1 pound tofu, drained and pressed, cut widthwise into eighths
Your favorite BBQ sauce, homemade or store-bought
2 tablespoons peanut oil
1 tablespoon soy sauce

Preheat oven to 350 degrees F. In a 9” x 18” glass or ceramic baking pan, coat both sides of the tofu in the peanut oil and soy sauce. Bake 15 minutes, turn over the slices, bake another 15. Remove from oven; smother with sauce. Return to oven and bake 15 additional minutes. Serve.

Source: Veganomicon

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